ROOTED IN CARE

Heartland began in California with a simple belief: good food should be kind to both people and the earth.

Our collection brings together organic, natural, and specialty foods from trusted makers near and far. From emerging and established brands in the United States to longtime partners in Taiwan and products from Canada, South Asia, Europe, and beyond, we’re always looking for quality foods worth bringing to your table.

  • Care for the Earth

    Supporting organic farming that respects the natural world.

  • Thoughtful Ingredients

    Choosing foods made with simple, wholesome ingredients.

  • Food to Share

    Bringing good food to the table, meant to be enjoyed together.

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OUR ROOTS IN TAIWAN

Heartland has long brought thoughtfully selected products from Leezen (里仁), one of Taiwan’s leading natural and organic retailers, to customers in the United States.

Sharing a commitment to organic agriculture, responsible sourcing, and simpler ingredients, this connection remains an important part of Heartland’s story.

Watch the Leezen story →

Discover Leezen

THOUGHTFULLY SOURCED

We look for foods made with simple, wholesome ingredients and a thoughtful approach to how they’re produced. We prioritize products that are GMO-free and made with little to no chemical additives, with many options made without eggs and with minimal oil, salt, or added sugar.

  • 2000 — Walnut, California

    A small start with big dreams.

  • 2004 — Northern California

    Growing roots in the Bay Area.

  • 2013 — New York

    Taking a bite out of the Big Apple.

  • 2014 — Online

    From our stores to doorsteps nationwide.

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